Securing publicity for your start up is daunting. Avoid costly public relations firms and launch your own PR campaign. Taking charge of your own publicity will be a lot of work, but a lot of “sweat equity”, ingenuity and passion for your company will take your business a long way. No one knows your business better than you! Know your brand, know your market and know your mission inside and out. Enthusiasm is contagious and your goal is to infect everyone with the same passion you have for your new company.
An important early step in your publicity campaign is to submit your start up to local media outlets and to websites that connect start up businesses. Local newspapers continue to be relevant media outlets to focus on if you are a local business start up. If you have a larger reach, submit to websites that welcome new start ups and offer free publicity to them. Do both, if possible. Continue Reading
An on-demand office space is workspace that is available when a business needs it. But, these workspaces don’t demand a permanent presence from the business. For many small businesses, this presents the best of both worlds for several reasons.
Save the Expense of a Full-Time Office
With an on-demand office space, you aren’t responsible for all of the costs of the space. The office overhead expenses are paid by the virtual office provider it self, and you only take advantage of the office and services you need when you need them. If you don’t need to have frequent physical meetings, you don’t have to pay for full time office space or conference room space. For many small businesses, saving on these expenses can mean the difference between staying afloat and running out of funds. Continue Reading
If you have made a resolution to ramp up your productivity this year, you aren’t alone! Business owners are constantly faced with having to wear multiple hats, and to do that they must squeeze as much out of each day. The key to making the most of your time is starting with a plan.
You need to decide what you are going to focus on in your business. What kinds of tasks need your personal attention, and which ones can be delegated to someone else? Continue Reading
No one knows exactly what will happen to taxes on January 1, but if you are in business, you can probably bet that rates are not likely to be going down. President Obama and Congress are involved in negotiations to avoid the fiscal cliff, which would result in higher taxes if a deal is not reached. Since current tax rates will expire at the end of the year, it’s a good idea to consider these 5 tax steps to take before the 2013 tax time to reduce your tax liability in any event.
1. Pay out the Bonus Check before December 31 Continue Reading
Attending trade shows can be a necessary evil or a wonderful opportunity to network with potential suppliers and customers to build your business. If your goal is to make the most of the multiple opportunities attending a trade show can present, check out these tips for surviving your first or (fiftieth) trade show.