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Make Better Decisions

by Courtney Ramirez on April 5, 2011

A recent study in Psychological Science sheds light on an interesting way to make better decisions. According to research conducted by the University of Twente in the Netherlands, people make better decisions when they have to “go.” Researchers had study participants drink five cups of water and then answer a series of questions forty minutes later. The participants were more likely to make better choices when their bladders were full.

But rather than wait until your decision makers have to “go” to make decisions, there are other ways that can drive great decision making for your organization. Good decisions are critical in leading a business toward success, so owners and managers should pay close attention to these keys.

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Five Work-Life Balance Tips for Decision Makers

by Courtney Ramirez on January 25, 2011

There’s a lot on your plate when you are CEO/Owner/Head Honcho of your own business. Taking responsibility for your business and every decision can be both empowering and draining. If you love what you do and are passionate about making your business a success, it can sometimes be hard to balance your work life and your home life. In fact, without careful planning you can find yourself so focused on your business that you forget to nurture your relationships and your own sense of well-being.

Whether a solo professional or CEO of a growing company, you need to take time to balance your life. Without time to relax and restore, you’ll find yourself stretched beyond the limit – unable to make the right decisions, unable to be fully involved in your business or your life.

Now is the perfect time of year to take stock of how you’re doing and restore balance back into your life. The follow tips will help you move forward in 2011 with a better work/life balance:

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3 Positioning Secrets to Selling More

by Courtney Ramirez on August 5, 2010

No matter what type of business you’re in, you want to sell more. By selling more, you’ll increase your profits, increase your market presence and see better results. However, you don’t have to rely on spending more money on advertising to see greater returns. These three secrets to positioning will not only help you sell more products or services, but will also help you transform your organization into one which provides true support and benefit to your clientele. (Now that is a win-win!)

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It’s no doubt that small business owners are hard working people. It takes a lot of focus, dedication and hard work to venture out on your own and start your own business. However, many small business owners make the mistake of spending too much time working in their business instead of working on their business. There is a subtle, but powerful, difference between the two types of work.

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Do You Have A Coach In Your Corner?

by Linda Bigler on April 21, 2010

A sports coach pushes an athlete to achieve optimum performance, provides support when exhausted, and teaches the athlete to execute plays that the competition does not anticipate.  A sporting coach will have you run more laps than you feel like. A sporting coach will tell it like it is. And, a sporting coach will listen.

But what does this have to do with you and your business?
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Many of my clients have inquired recently about the Use Tax letters they have been receiving from the California State Board of Equalization.  They want to know what is and how should they respond.
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Are You Developing With Technology?

December 15, 2009

As fast as Technology seems to change and advance, year by year that pace quickens even more. Just consider that in the last 10 years, ‘new’ technologies like e-mail and instant messenger have become old hat and now social and business networking sites such as twitter, facebook, and LinkedIn are the ‘new’ technologies.
Technology has [...]

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Press Release Writing Basics

December 11, 2009

Writing a good press release may be a Fine Art, but it also isn’t Rocket Surgery. Any seasoned PR professional will tell you that the real key is to approach the press release process from the point of view of a journalist.
The journalist’s world is commonly filled with short deadlines and a literal flood [...]

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Virtual Offices: Compete In A Cloud Based World

December 3, 2009

The current economy presents an opportunity for new startups, as well as large corporate entities, to transition to mobile and ‘virtual’ workforces … both out of necessity and a new understanding of the future business landscape.  (Read: mobile, flexible, technology based)  The trend to cloud-based business operations is undeniable.
Unfortunately, the discussion has been of internal [...]

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Get Onto Google Free With Google Maps

December 1, 2009

Small Business Marketing Tip: Google Maps
80% of searches for products and services take place on a search engine.  For many small businesses and local businesses, the expense of pay per click advertising and the competition of search rankings can be a barrier to entry. However, through Google Maps, small and local businesses can appear in [...]

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