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Top Five Twitter Apps and Why You Should Use Them

by Courtney Ramirez on October 20, 2011

Like a handful of other social networking sites, Twitter has become one of the most useful sites for creating a following for your business. It’s free, it’s easy to use, and there is no limit to how far your marketing message can go. With the help of these tools, you can attract thousands of followers to your business, who then sign up to “follow” your messages and read what you have to say about your product or service. It’s the perfect complement for marketing your business right from your home or serviced office.

  1. Tweetdeck: One of the most popular Twitter apps, this one combines a number of different social networking sites into one useful application. This allows you to spend less time networking, without losing out on any opportunities for marketing your business. The app allows for the organization of topics, groups and other aspects of your social marketing campaign.
  2. Hootsuite: Sending out Tweets, 140-character messages, is how you make your virtual mark on Twitter. Tweeting consistently is important for grabbing and reaching an audience. However, it isn’t always convenient for business owners to Tweet as often as they’d like.
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Value Propositions Made Easy

by Courtney Ramirez on May 18, 2011

Value propositions are essential in marketing your business in a clear and concise way. But far too few small businesses and entrepreneurs have a value proposition. Positioning yourself this way in today’s crowded business marketplace is more important than ever. The Internet has made it possible for small businesses to market their services and products worldwide, but it’s also produced a lot of noise. Your value proposition will help your business stand out among the noise and find the right customers who need what you have to offer.

Value propositions are also helpful because they:

  • Narrow your focus for lead generation
  • Make it easier, quicker, and cheaper to market your business
  • Allow you to get in front of decision makers quickly

Your value proposition is a 10 to 15 word statement that shows your potential customers or clients what you can do for them. When you know your exact value proposition, you’ll be able to communicate effectively about your business in a way that is most meaningful to your customer.

Creating a Value Proposition

Your value proposition is not an elevator speech. It should be short and to the point. If you create it correctly, your statement will speak volumes about Continue Reading

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Back by popular demand, Keith roams the office congratulating his staff on the progress they’ve made in Social Media since we last visited his Pacific Business Centers location in Cupertino, California. We hope you like our “tongue-in-cheek” look at The Office & Michael Scott, Office Space, Social Media, Social Networking, Facebook, LinkedIn and Twitter.

If you missed Part I, check it out here!

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3 Positioning Secrets to Selling More

by Courtney Ramirez on August 5, 2010

No matter what type of business you’re in, you want to sell more. By selling more, you’ll increase your profits, increase your market presence and see better results. However, you don’t have to rely on spending more money on advertising to see greater returns. These three secrets to positioning will not only help you sell more products or services, but will also help you transform your organization into one which provides true support and benefit to your clientele. (Now that is a win-win!)

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