by Courtney Ramirez on April 5, 2011
A recent study in Psychological Science sheds light on an interesting way to make better decisions. According to research conducted by the University of Twente in the Netherlands, people make better decisions when they have to “go.” Researchers had study participants drink five cups of water and then answer a series of questions forty minutes later. The participants were more likely to make better choices when their bladders were full.
But rather than wait until your decision makers have to “go” to make decisions, there are other ways that can drive great decision making for your organization. Good decisions are critical in leading a business toward success, so owners and managers should pay close attention to these keys.
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by Courtney Ramirez on January 25, 2011
There’s a lot on your plate when you are CEO/Owner/Head Honcho of your own business. Taking responsibility for your business and every decision can be both empowering and draining. If you love what you do and are passionate about making your business a success, it can sometimes be hard to balance your work life and your home life. In fact, without careful planning you can find yourself so focused on your business that you forget to nurture your relationships and your own sense of well-being.
Whether a solo professional or CEO of a growing company, you need to take time to balance your life. Without time to relax and restore, you’ll find yourself stretched beyond the limit – unable to make the right decisions, unable to be fully involved in your business or your life.
Now is the perfect time of year to take stock of how you’re doing and restore balance back into your life. The follow tips will help you move forward in 2011 with a better work/life balance:
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by Courtney Ramirez on September 28, 2010
Many marketing tools and sales techniques exist to help business sell to the public. But the general public buys differently than business, so you must use different strategies to be successful. There are several keys to connecting with B2B prospects combining Internet technology and basic marketing principles:
Help your customers become experts on what you offer.
People don’t know how much they need your business until they know all you can do for them. No matter what type of B2B business, prospects need to be educated on the ins and outs of what you offer. As they become knowledgeable and confident about what you can offer them, they are more likely to buy. Think about it this way – if a general consumer walks into a pet store looking for a fish, they are more likely to buy the 60 gallon saltwater tank filled with exotic fish if they know that hobby can involve more than a ten cent goldfish and a bowl of water. This applies to your B2B marketing as well. Educate your prospects and they’ll feel more comfortable buying.
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by Courtney Ramirez on September 22, 2010
A small business website has the potential to make or break your reputation. Whether you do business exclusively online or you market your brick and mortar business, you need a good looking website. Unfortunately, there are many opportunities to make mistakes with a small business website. A website makes an instant impression on your website visitors, and without the right website approach, you will lose visitors as soon as they land on your page.
If you want a website that converts visitors into customers and represents your company well, avoid these common mistakes:
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by Courtney Ramirez on August 5, 2010
No matter what type of business you’re in, you want to sell more. By selling more, you’ll increase your profits, increase your market presence and see better results. However, you don’t have to rely on spending more money on advertising to see greater returns. These three secrets to positioning will not only help you sell more products or services, but will also help you transform your organization into one which provides true support and benefit to your clientele. (Now that is a win-win!)
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by Courtney Ramirez on July 29, 2010
As a business owner, you’re in the position where getting things done is an absolute necessity. If you’re not familiar with the book “Getting Things Done”, it’s a nonfiction book by David Allen that focuses on being more productive, no matter what your industry or your work function. It’s designed to help you take the cloud of activity that surrounds you each day and fit it into workable task lists and projects that you can actually finish. It’s become a huge phenomenon and as a result there are a variety of different tools that can help you make GTD part of your day-to-day work life.
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