by Courtney Ramirez on September 28, 2010
Many marketing tools and sales techniques exist to help business sell to the public. But the general public buys differently than business, so you must use different strategies to be successful. There are several keys to connecting with B2B prospects combining Internet technology and basic marketing principles:
Help your customers become experts on what you offer.
People don’t know how much they need your business until they know all you can do for them. No matter what type of B2B business, prospects need to be educated on the ins and outs of what you offer. As they become knowledgeable and confident about what you can offer them, they are more likely to buy. Think about it this way – if a general consumer walks into a pet store looking for a fish, they are more likely to buy the 60 gallon saltwater tank filled with exotic fish if they know that hobby can involve more than a ten cent goldfish and a bowl of water. This applies to your B2B marketing as well. Educate your prospects and they’ll feel more comfortable buying.
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by Courtney Ramirez on September 1, 2010
Productivity is a major concern in the modern workplace. Without this efficiency, your business will stagnate and lose its competitiveness. But, productivity doesn’t exist in a vacuum. Satisfied employees are more likely to be productive, so you need to hire people who are a perfect match for the job and create conditions that lead to more satisfied employees.
For the hiring process:
- Write a clear description of the job. Include logistical details of the position including each task required, as well as the values and behaviors that would be best suited for the position.
- Share this description with each potential candidate. Ask each how they might fulfill the tasks required for the position. Watch for their enthusiasm about the tasks and the passion for the position. Evaluate both their potential to complete the basics of the task, as well as their interest in doing the task.
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by Courtney Ramirez on June 21, 2010
It’s no doubt that small business owners are hard working people. It takes a lot of focus, dedication and hard work to venture out on your own and start your own business. However, many small business owners make the mistake of spending too much time working in their business instead of working on their business. There is a subtle, but powerful, difference between the two types of work.
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by Courtney Ramirez on June 15, 2010
So you’ve got a great business idea and need some money to get going? Venture capital could be just the solution you’re looking for…if you know how to approach investors the right way. Get a crash course in venture capital basics in the following points.
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by Laurent Dhollande and Nick DeGraff on February 23, 2010
Startups are the fuel that powers the global economy with over half a million new businesses created each year. However, 50% of these startups fail within the first 4 years - a harsh statistic that weighs on any entrepreneur. What can you do as an entrepreneur to keep your startup from becoming a part of this statistic?
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by Nick DeGraff on December 11, 2009
Writing a good press release may be a Fine Art, but it also isn’t Rocket Surgery. Any seasoned PR professional will tell you that the real key is to approach the press release process from the point of view of a journalist.
The journalist’s world is commonly filled with short deadlines and a literal flood of press releases competing for their attention. A typical news room will get hundreds of press releases per day, and all but a very few will end up somewhere other than the trash can. What can you do to give your news the best shot at making the cut?
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